Have you hugged an author today? Well, have you? Let me explain. I was talking to someone the other day about the use of reviews and I decided it was important enough to post here. You see, no matter if your favorite authors are brand new to the market or on the tops of the bestseller lists, reviews are REALLY important to them. Why? It is a widely established and heralded fact that books are primarily sold by word of mouth. Yes, that means the words of your mouth are just as important as a blurb in Publisher’s Weekly. And the advent of the internet has made reviews even more important.
Amazon, for instance, is a HUGE factor these days. Giving a book a “one to five star rating” doesn’t require you to leave your name, but it leaves a lasting impression on future buyers. And clicking a “tag” to help better define the genre and subject matter helps Amazon’s recommendation generator. So, if you tag a book as Romantic Suspense, Amazon will recommend it to someone who has bought similarly tagged books.
If you can take a moment to add a written review to the page that only helps more. A lot of people, including myself, will read the written reviews on Amazon, even if we don’t plan on buying the product from Amazon. A short paragraph is very useful. A lot of other websites, like BarnsandNoble.com and Christianbook.com, have added review sections as well.
Do you have a blog? Write a review on your favorite books! The people who read your blog value your opinion and might buy the book on the ground of your word. Of course, just telling people you know about your favorite books is great too!
These small acts of kindness really add up to a big hug for authors. And of course you could add a little extra love to the day by contacting your favorite authors and telling them how much you enjoyed their books. Most have websites now with contact information.
Publishers like proof that people actually enjoy the books they sell and sometimes authors need a little encouragement, especially when they are facing yet another edit (yes, I’m speaking from experience ;).
So, go ahead, bless an author today!
And tell me what makes you chose a book. Do you read reviews? Take recommendations from friends?
Now, here’s my plug for the day. I recently picked up A Bride Most Begrudging by Deeanne Gist and am here to say it has jumped up to the top of my favorite books list! I wouldn’t say historical romances are my favorite genre, but this book totally won me over.